Oxyfresh 

Application: Illustrator/Photoshop/After Effects/Premire 

Project Brief: 

The Sale Pitch Assignment was an assignment I did in a graphic design class. The goal was to choose a resource that was abundant, super cheap, and/or free that wasn’t commodified and turn it into a commodity using branding. 

I chose bottled air as my product because it is abundant and named it Oxyfresh. I created a logo and brand for Oxyfresh.

I pitched my product to the class using a PowerPoint presentation. I created promotional materials that could be passed around during the presentation. The promotional materials included a flyer, persona sheets, a branded mockup product of Oxyfresh, and a mascot character named Aries. I created a sample pillow of Aries and a short animation that served as an ad at the end of the presentation.  

The most convincing sale pitch was voted on by the class and the winning product salesperson would earn extra points. My presentation got the most votes.